What is Inbound Marketing?
At the heart of every business is the desire to delight customers. Inbound marketing helps your business create happy customers through quality content focused on the needs of your buyer personas.
Put simply, content is anything your business posts to the web that addresses a customer’s problem or need. Content can take the form of blogs, infographics, ebooks, videos, webinars, checklists, white papers, podcasts, slideshares, product comparisons and more. Creating content specifically for your customers helps your business to build consumer trust and ultimately capture business.