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Inbound Marketing

What is Inbound Marketing?

At the heart of every business is the desire to delight customers. Inbound marketing helps your business create happy customers through quality content focused on the needs of your buyer personas

Put simply, content is anything your business posts to the web that addresses a customer’s problem or need. Content can take the form of blogs, infographics, ebooks, videos, webinars, checklists, white papers, podcasts, slideshares, product comparisons and more. Creating content specifically for your customers helps your business to build consumer trust and ultimately capture business.


Inbound Marketing Strategy with Horton

With an inbound marketing strategy, your business can attract more visitors to your website, convert those visitors into leads, close those leads into customers and then transform those customers into brand promoters. 

Horton Group partners with Hubspot marketing software, to apply the inbound marketing methodology to each campaign and ultimately grow your business with custom strategy and content. 

Horton Group together with HubSpot means you get a solid foundation in creating successful marketing strategies with demonstrable ROI.