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A Beginner's Guide to WordPress for Business Owners

[fa icon="calendar'] Mar 8, 2016 9:00:00 AM / by Horton Group posted in Web Design, Web Development

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To publish content online, you need to use what is known as a content management system (CMS). Several CMSs exist, but the most popular is WordPress. It started out as a platform geared toward blogging, but Wordpress has become a capable CMS that is used by millions of businesses worldwide.

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5 Things NOT To Do With Your Business’s Email Marketing

[fa icon="calendar'] Mar 1, 2016 9:00:00 AM / by Horton Group posted in Inbound Marketing

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Email marketing is the online reincarnation of direct marketing. It is a convenient and effective way to target quality leads. With a properly managed email list, you don't have to guess whether your subscribers are interested in the product or service you're offering—you already know they are. There are many things you must do to ensure successful email marketing campaigns, but here are five things you want to avoid in your email marketing strategy:

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5 Tips to Increase Organic Reach on Facebook

[fa icon="calendar'] Nov 24, 2015 8:00:00 AM / by Horton Group posted in Social Media

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You post to your business’s Facebook page. You check back every hour to see how many people the post has reached, and how many likes and comments it’s received. You notice it’s not performing well. A day goes by and only 20 people out of your 5,000+ followers have seen the post. What are you doing wrong? The truth is, you’re not doing anything wrong. Facebook keeps making it harder and harder for businesses to use Facebook to organically reach their audience. With recent Facebook algorithm updates, it may seem like it’s impossible to get your business’s posts to appear on your followers’ News Feeds without paying to advertise or “boost” your posts.

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How to Gain Twitter Followers For Your Business

[fa icon="calendar'] Nov 13, 2015 3:48:10 PM / by Horton Group posted in Social Media

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Twitter is a great opportunity for any small business to expose their company and their products to a broader audience while establishing relationships and strengthening brand recognition. However, to take full advantage of all that Twitter has to offer, it is important to approach it with the right strategy in mind. Below are some tips and techniques to gain followers on your business’s Twitter account.

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Using LinkedIn to Achieve Results

[fa icon="calendar'] Oct 26, 2015 3:15:37 PM / by Horton Group posted in Social Media

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Having an online presence is essential to remaining competitive in today's world of business. Allowing colleagues to learn about your professional accomplishments, education and business philosophy can generate leads and attract potential employers. However, not everyone has the time, inclination or necessary content to sustain a website or blog. In the world of social media marketing, LinkedIn stands alone in its ability to expand your professional network, promote your personal brand and keep you up-to-date with the current industry trends. Whether presently employed or a business owner, LinkedIn can help you reach your professional goals. LinkedIn offers a paid monthly membership with premium access. However, the free version provides some excellent features that offer a host of professional growth opportunities.

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Why Your Business Needs To Be On Social Media

[fa icon="calendar'] Sep 2, 2015 9:00:00 AM / by Horton Group posted in Social Media

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With 2.13 billion social network users, social media is one of the greatest tools you can use to connect to your buyer personas and continue to grow your business. If you haven’t already established a social media presence for your business, here are some of these reasons you should start today:

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Using Social Media To Wow Your Customers

[fa icon="calendar'] Aug 28, 2015 9:00:00 AM / by Horton Group posted in Social Media

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At Horton Group, we believe our job as inbound marketers is far from over after closing a purchase. In fact, our favorite part of marketing is making our clients say “Wow!” (no seriously).

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Marketing Predictions of 2015: Who Was Right and Who...Wasn’t

[fa icon="calendar'] Aug 26, 2015 9:00:00 AM / by Horton Group posted in Inbound Marketing, SEO, Social Media

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At the start of each year, digital marketing experts all over the world weigh in on what the new year will bring for the industry. From SEO to social media to content marketing, thought leaders will make any number of predictions, ranging from the almost certain to the outright absurd. We looked back at some of the best marketing predictions for 2015 to see who called it and who didn’t. Happy reading!

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Making the Switch: Moving Your Marketing into the Digital Age

[fa icon="calendar'] Aug 21, 2015 9:00:00 AM / by Horton Group posted in Inbound Marketing

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Peter Drucker famously said every business has two major functions — innovation and marketing. Businesses create unique value through innovation and then bring that value to their customers through marketing.

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What Type of Video Marketing Is Right For Your Company?

[fa icon="calendar'] Aug 19, 2015 9:00:00 AM / by Horton Group posted in Video Production

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Andrew Angus, founder of Switch Merge, said that “The play button is the most compelling call-to-action on the web.” Videos represent some of the most engaging forms of online content, and visual content shows no signs of slowing down. According to Cisco, 69% of all consumer web traffic will be to video by 2017. 

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Social Media Tips to Help Build Your Brand

[fa icon="calendar'] Aug 11, 2015 10:06:00 AM / by Horton Group posted in Social Media

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When used correctly, social media is one of the best marketing tools for your brand. Social media is a direct line to your customers where you can share ideas, new products, and get direct feedback. There has never before been a way to connect with your customers the way you can connect using social media. Here are some tips to make the most out of your social media:

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How to grow your business in an offseason

[fa icon="calendar'] Jun 25, 2015 4:51:19 PM / by Horton Group posted in Inbound Marketing, SEO, Video Production

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Florida business owners know the impact seasonal residents have on the economy. Between October and March, residents of other parts of the country relocate to the Sunshine State to avoid the bitter cold further north.

Business booms in the fall and winter months, but as Spring Breaks come to a close, these seasonal residents return to their permanent addresses up north, taking their business with them.

Many Florida businesses respond to this mass exodus in the Spring and Summer months by cutting back on costs and living off of the profits from the other half of the year — but is that really the best approach?

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